6 Creative Ways To Promote Your Business on Social Media

Yamna Liaqat
3 min readMar 17, 2022

Social Media is now spreading like a storm. The accessibility of the internet is reshaping the world in some unbelievable dynamics. It is estimated that the usage of social media will increase to 4.41 billion users in 2025.

It is a way to connect with the audience directly, as it has been used daily for advertisement, entertainment, news telecasting, and whatnot. If you want to promote your business without investing much, then social media is the best fit.

In the following ways, you can promote your business on social media and generate remarkable revenue.

Attractive portfolio

Nothing can be achieved without a proper strategy. Before jumping into social media marketing blindly, design your business portfolio. Although all the platforms are absolutely free to use, it does require an investment of time and effort. Your business portfolio should represent your business purpose- be it a color theme, display, formatting, or pictures. Make everything tempting for the viewers.

Run Contest On Social Media

In such a hectic life, a person is always in search of some fun activity. People are naturally attracted to words like free, sales, prices, giveaways, etc. Try to incorporate such words in your social media posts. It will increase your engagement. If your business account is related to beauty products.

You can give your customer a mini sample of any skincare. Indeed it is a great strategy to increase customers.

Be Creative With Visual Content

In a survey conducted in South Korea about 74% of respondents preferred visual content over text content. Being creative with the images, videos and other visualization related to your product will definitely help you in boosting your business. Make an effort to make your narrative driving video stand out.

Monitor Trends

It pays to pay attention. Keep an eye on the latest trends. It might not seem applicable at a glance but it all depends on your creativity, make it work in your favor. Moreover, keep yourself updated with all the new fluctuation that is happening in the market. Use dapper slogos and trademarks to make it catchy for the audience.

Decide A Platform

To reach the destination, deciding the right path is crucial. Choose the best platform to know your targeted audience. You should know which platform to use for promotion. Recently TikTok has been growing rapidly. All age groups, specifically youngsters, use this platform for social surfing, so it may benefit you in terms of marketing.

Try launching your brand on all social media networks such as Facebook, Instagram, Twitter, and TikTok to reach the widest audience possible.

Build Trust

How to build trust online? There is a solution for it as well. Before buying anything, customers search for the authenticity of the brand. To make up their mind, provide them screenshots of your customers’ reviews. In this way, they will move a step forward to purchase your product.

Epilogue

The 21st century is all about successful and popular social media marketing. People around the globe have shifted their whole businesses online. Therefore, social media is the only way to promote it. Use it wisely, strategically, and positively and keep your audience engaged throughout. Social media marketing needs catchy content. The user’s attention will benefit the brand.

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Yamna Liaqat

Hi! I'm here to turn information into fun learning via my writing. I craft content that not only informs but entertains. Follow for a blend of humor & insights.